| PAOLO MANCINI consulting company |
| RESUME: Paolo Mancini |
Paolo Mancini
Cell: 678.778.1248 or Contact Me
E-mail: paolo@paolomancini.com
“Bilingual Marketing and Advertising Professional”
PROFESSIONAL SUMMARY:
Creative, results-oriented professional with the knowledge
to lead successful marketing strategies, and advertising
programs. Known for strategic thinking, people skills, and
bottom-line results. 16-plus years of marketing and
advertising for multicultural audiences in English and
Spanish (fluent in both) in large and small companies.
EXPERTISE:
- Developed Marketing, Advertising, and Brand Strategies
and Teams
- Developed and Managed Advertising Creative for
Television, Radio, Direct Mail, Newspapers, Magazines and
eCommerce tools such as in Website Pages, Website
Flows, Website Information Architecture, E-mails, and
Online Banners.
- Managing Multicultural Markets – Hispanic / Asian\
- Developed and Managed Alliances, Partnerships, and
Promotions with Corporate Alliances
- Developed and Managed National Sales Accounts
- Detailed / Deadline Oriented, Resourceful, Analytical, and
Aggressive Problem Solver
- Works Well Under Pressure; Able to Multi task, Self
Motivated, Confident
EXPERIENCE:
CETPA.org (Georgia) November 2009 - Present
Non-profit Health Care Facility
Marketing Generalist
- Developed multi-channel marketing programs for CETPA
LLC (a non-profit Health and Rehabilitation Clinic for
people with addictions.
- Designed and implemented the eCommerce strategy,
including the bilingual website - cetpa.org
- Designed a 1,000+ people multi-functional database
created so that we can communicate with our B2B clients
through announcements, newsletters, press releases,
etc. The database was designed specifically for our key
people and grant providing organizations.
- Developed the Strategic Plan for the whole organization
through a required document (CARF) which is created
every 3 years to show the organization’s growth and use
of grants. This is a 700+ page report.
AT&T (Georgia) April 2003 – July 2007
Multi-Billion Telecommunications Company
Associate Director
Associate Director of Advertising - Competitive Acquisition
& Hispanic Market, 2005-2007
Product Manager, BellSouth.com, 2004-2005
Advertising Manager, BellSouth.com, 2003 - 2004
- Worked with cross functional teams and internal
departments including senior staff to create strategies and
shape communications in a highly competitive industry
while accurately reflecting the product offering, company
standards and a consistent corporate brand.
- Developed of the strategy and advertising materials
(English/Spanish and English-only) for the AT&T Retention
Program. Media included television, radio, newspaper,
magazine, e-mail campaigns, and online banners.
Programs generated between a 6% increase in revenue.
- Developed and managed a cross functional team of ten
(including personnel from four agencies and internal
contractors.)
- Envisioned the strategy, development and deployment
of a customer “Winback” program, orchestrating direct
mail (100,000 pieces a week) and e-mail programs that
generated thousands of new customers over a 22-state
region with an increase in revenue of 7%.
- Managed relationships with four advertising agencies;
Responsible for advertising budgets of over $50 million.
- Tracked and analyzed ROI, trends, and developed
metrics for program results, and provided management
reports.
Polygon Enterprises, Inc. (Florida) June 2000 – April 2002
Multi-Million Software Development Company
Director, Marketing and Operations
- Created the strategy and direction of Marketing for
Polygon Enterprises
- Directed Marketing, Creative Services, Online
Innovations, and Graphic Services.
- Designed strategy, creative development and brand
communications, including—marketing, campaigns,
promotions, media plans, corporate and clients’ website
design / content, collateral materials, press releases,
contests, brand alliances, trademarks, and consumer /
trade advertising
- Directed the development of foundational Human
Resources programs—performance appraisals,
compensation programs, employee development /
engagement programs, employee benefits and recognition
programs, and overall HR training / development.
Royal Caribbean International, (Florida) July 1989 –
June 2000
Multi-Billion Cruise Line
Account Manager
Account Manager Partnerships and Promotions, 1995-
2000
Account Executive, National Accounts,1993-1995
Quality Assurance Analyst, Sales and Passenger Relations,
1991-1993
Manpower Specialist, Passenger Services, 1989-1991
- Managed the development of all creative for promotional
alliance campaigns with companies including—the Coca-
Cola Company, American Express, Korbel, AT&T, First
USA, Visa USA, Kodak, E*Trade, Nissan, Johnny Rockets,
Sharper Image, Universal Studios, PGA TOUR, Hard Rock
Café, Alamo, and American Airlines. This resulted in an
additional $8 Million Dollars in promotional funds directly
from our partners and for one of our destinations, over a
10% increase in cabins sold.
- Co-managed the development and introduction of a 30-
event “Virtual Truck” tour for the introduction of our new
vessels. Recognized for successful introduction of the
biggest ship in the world.
- Managed the development of a marketing guide that
detailed our companies’ Brand Voice, designed to define
the brand for corporate employees, advertising agencies,
travel agencies, and partners. Led the corporate
introduction and program communication to 2,000+ shore-
side employees.
- Developed marketing and Sales Programs (B2B –
Business to Business) with seven top-producing national
accounts (travel agencies) which resulted in an increase of
over $30 million in revenue.
EDUCATION:
Florida International University, Miami, FL
B.S. in Advertising, School of Communication
Minor in Marketing, School of Business
LANGUAGES:
Fluent in English and Spanish (Español)
PC SKILLS:
Microsoft Word, Powerpoint, Excel, Publisher, Access.
In the process of learning Adobe Photoshop, Illustrator,
and InDesign.
GROUPS AND ASSOCIATIONS:
Hispanic Advertising Professionals
Latino Professionals
Brand & Communication Group
Direct Mail Group
E-mail Marketing Roundtable
eMarketing Association Network
Hands Across America Volunteer
United Way Volunteer
Cell: 678.778.1248 or Contact Me
E-mail: paolo@paolomancini.com
“Bilingual Marketing and Advertising Professional”
PROFESSIONAL SUMMARY:
Creative, results-oriented professional with the knowledge
to lead successful marketing strategies, and advertising
programs. Known for strategic thinking, people skills, and
bottom-line results. 16-plus years of marketing and
advertising for multicultural audiences in English and
Spanish (fluent in both) in large and small companies.
EXPERTISE:
- Developed Marketing, Advertising, and Brand Strategies
and Teams
- Developed and Managed Advertising Creative for
Television, Radio, Direct Mail, Newspapers, Magazines and
eCommerce tools such as in Website Pages, Website
Flows, Website Information Architecture, E-mails, and
Online Banners.
- Managing Multicultural Markets – Hispanic / Asian\
- Developed and Managed Alliances, Partnerships, and
Promotions with Corporate Alliances
- Developed and Managed National Sales Accounts
- Detailed / Deadline Oriented, Resourceful, Analytical, and
Aggressive Problem Solver
- Works Well Under Pressure; Able to Multi task, Self
Motivated, Confident
EXPERIENCE:
CETPA.org (Georgia) November 2009 - Present
Non-profit Health Care Facility
Marketing Generalist
- Developed multi-channel marketing programs for CETPA
LLC (a non-profit Health and Rehabilitation Clinic for
people with addictions.
- Designed and implemented the eCommerce strategy,
including the bilingual website - cetpa.org
- Designed a 1,000+ people multi-functional database
created so that we can communicate with our B2B clients
through announcements, newsletters, press releases,
etc. The database was designed specifically for our key
people and grant providing organizations.
- Developed the Strategic Plan for the whole organization
through a required document (CARF) which is created
every 3 years to show the organization’s growth and use
of grants. This is a 700+ page report.
AT&T (Georgia) April 2003 – July 2007
Multi-Billion Telecommunications Company
Associate Director
Associate Director of Advertising - Competitive Acquisition
& Hispanic Market, 2005-2007
Product Manager, BellSouth.com, 2004-2005
Advertising Manager, BellSouth.com, 2003 - 2004
- Worked with cross functional teams and internal
departments including senior staff to create strategies and
shape communications in a highly competitive industry
while accurately reflecting the product offering, company
standards and a consistent corporate brand.
- Developed of the strategy and advertising materials
(English/Spanish and English-only) for the AT&T Retention
Program. Media included television, radio, newspaper,
magazine, e-mail campaigns, and online banners.
Programs generated between a 6% increase in revenue.
- Developed and managed a cross functional team of ten
(including personnel from four agencies and internal
contractors.)
- Envisioned the strategy, development and deployment
of a customer “Winback” program, orchestrating direct
mail (100,000 pieces a week) and e-mail programs that
generated thousands of new customers over a 22-state
region with an increase in revenue of 7%.
- Managed relationships with four advertising agencies;
Responsible for advertising budgets of over $50 million.
- Tracked and analyzed ROI, trends, and developed
metrics for program results, and provided management
reports.
Polygon Enterprises, Inc. (Florida) June 2000 – April 2002
Multi-Million Software Development Company
Director, Marketing and Operations
- Created the strategy and direction of Marketing for
Polygon Enterprises
- Directed Marketing, Creative Services, Online
Innovations, and Graphic Services.
- Designed strategy, creative development and brand
communications, including—marketing, campaigns,
promotions, media plans, corporate and clients’ website
design / content, collateral materials, press releases,
contests, brand alliances, trademarks, and consumer /
trade advertising
- Directed the development of foundational Human
Resources programs—performance appraisals,
compensation programs, employee development /
engagement programs, employee benefits and recognition
programs, and overall HR training / development.
Royal Caribbean International, (Florida) July 1989 –
June 2000
Multi-Billion Cruise Line
Account Manager
Account Manager Partnerships and Promotions, 1995-
2000
Account Executive, National Accounts,1993-1995
Quality Assurance Analyst, Sales and Passenger Relations,
1991-1993
Manpower Specialist, Passenger Services, 1989-1991
- Managed the development of all creative for promotional
alliance campaigns with companies including—the Coca-
Cola Company, American Express, Korbel, AT&T, First
USA, Visa USA, Kodak, E*Trade, Nissan, Johnny Rockets,
Sharper Image, Universal Studios, PGA TOUR, Hard Rock
Café, Alamo, and American Airlines. This resulted in an
additional $8 Million Dollars in promotional funds directly
from our partners and for one of our destinations, over a
10% increase in cabins sold.
- Co-managed the development and introduction of a 30-
event “Virtual Truck” tour for the introduction of our new
vessels. Recognized for successful introduction of the
biggest ship in the world.
- Managed the development of a marketing guide that
detailed our companies’ Brand Voice, designed to define
the brand for corporate employees, advertising agencies,
travel agencies, and partners. Led the corporate
introduction and program communication to 2,000+ shore-
side employees.
- Developed marketing and Sales Programs (B2B –
Business to Business) with seven top-producing national
accounts (travel agencies) which resulted in an increase of
over $30 million in revenue.
EDUCATION:
Florida International University, Miami, FL
B.S. in Advertising, School of Communication
Minor in Marketing, School of Business
LANGUAGES:
Fluent in English and Spanish (Español)
PC SKILLS:
Microsoft Word, Powerpoint, Excel, Publisher, Access.
In the process of learning Adobe Photoshop, Illustrator,
and InDesign.
GROUPS AND ASSOCIATIONS:
Hispanic Advertising Professionals
Latino Professionals
Brand & Communication Group
Direct Mail Group
E-mail Marketing Roundtable
eMarketing Association Network
Hands Across America Volunteer
United Way Volunteer
(c) 2009. Paolo Mancini Consulting Company is a brand of METAMIGO, LLC. All Rights Reserved.