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| (c) 2009. Paolo Mancini. All Rights Reserved. |
| Paolo Mancini Cell: 678-778-1248 paolo@paolomancini.com |
Who am I?
A Bilingual Advertising and Marketing Professional.
PROFESSIONAL SUMMARY:
Creative, result-oriented bilingual (English/Spanish) professional
with a proven track record of leading successful multilingual
marketing and advertising programs, contributing millions in
incremental revenue. Possesses strong analytical, leadership,
management and communication skills with over 10 years
experience. Expertise in branding, promotions, product marketing,
product management, advertising, and brand management
EXPERIENCE:
METAmigo, LLC, Atlanta, Georgia
October 2007 – Present (Self-Employed)
- Created multi-channel marketing programs, including the
development of multilingual websites and online stores. Example:
www.cetpa.org (website for a drug rehabilitation center.
- Wrote and published a book: Thin (Inside): A Handbook for the
Understanding of Weight-Challenged Individuals.
- Host of a weekly radio show: METAmigoTalk
AT&T, Atlanta, Georgia
April 2003 –July 2007; Telecommunications / Multi-Billion /
100,000+ Employees.
Left due to: AT&T moved the Advertising Department to Texas
and the Georgia Advertising Department (27 of us) were provided
a severance package.
Positions Held:
Associate Director (AT&T) of Advertising: Competitive Acquisition
& Hispanic Market (2005-2007)
Product Manager for BellSouth.com (2004-2005)
Advertising Manager for BellSouth.com (2003)
- Managed employees and agencies in the strategy and
development of advertising materials (bilingual and English-only)
for the BellSouth/AT&T Retention Program, including: TV, Radio,
Newspaper, Magazine, E-mail Campaigns, and Online Banners.
Programs generated between a 6-10% increase in revenue.
- Managed employees and agencies in the strategy, development
and deployment of a customer “Winback” program, including direct
mail (100,000 pieces a week) and e-mail programs. This generated
thousands of new customers and 6% in incremental revenue.
- Managed budgets up to $50 million among several advertising
agencies
- Managed the research of multicultural markets: Latinos, African
American, and Asian.
- Responsible for developing program reports for upper
management that explained results & possible trends.
Polygon Enterprises, Inc., Weston, Florida
June 2000 - April 2002; Software Development / Multi-
Million / 100+ Employees/Contractors.
Left due to: Owner closed company; I moved to Atlanta, Georgia.
Position Held:
Director – Marketing Services and Operations (2000-2002)
- Created the strategic direction of Polygon Enterprises by
supervising over twelve direct reports in the following areas:
Marketing Communications, Creative Services, Online Innovations,
and Graphic Services.
- Marketing: Managed creative development and brand
communications, including marketing campaigns, promotions,
media plans, corporate and client's website design and content,
collateral materials, press releases, contests, brand alliances,
trademarks, and consumer/trade advertisements.
- Human Resources: Managed the development of the following
corporate items - performance appraisals, salary matrix, bonus
programs, and internal corporate employee programs (including
the employee benefits programs, motivation and recognition
programs, and training/development programs).
Royal Caribbean International, Miami, Florida
July 1989 - June 2000; Travel & Tourism / Multi-Billion /
3,000+ Shoreside Employees.
Left due to: Challenging opportunity at Polygon Enterprises, Inc.
Positions Held:
Account Manager – Partnerships/Promotions (1995-2000)
Account Executive – National Accounts (1993-1995)
Quality Assurance Analyst – Sales and Passenger Relations (1991-
1993)
Manpower Specialist – Passenger Services (1989-1991)
- Managed the development of all creative for promotional alliance
campaigns with companies including: The Coca-Cola Company,
American Express, Korbel, AT&T, First USA, Visa USA, Kodak,
E*Trade, Nissan, Johnny Rockets, Sharper Image, Universal
Studios, PGA TOUR, Hard Rock Café, Alamo, and American
Airlines. This resulted in an additional $8 Million Dollars in
promotional funds directly from our partners and for one of our
destinations, over a 10% increase in cabins sold.
- Co-managed the development and introduction of a 30-event
“Virtual Truck” tour for the introduction of our new vessels. Proved
very successful in the introduction of the biggest ship in the world
at the time.
- Managed the development and corporate introduction (to over 2k
shore-side employees) of a marketing guide that detailed our
Brand Voice, designed to define the brand for corporate
employees, advertising agencies, travel agencies, and partners.
- Developed marketing programs with seven top-producing
national accounts (travel agencies) which resulted in an increase of
over $30 million in revenue.
EDUCATION:
Florida International University, Miami, FL
- B.S. in Advertising, School of Communication
- Minor in Marketing, School of Business
LANGUAGES:
Fluent in English and Spanish (Español).
A Bilingual Advertising and Marketing Professional.
PROFESSIONAL SUMMARY:
Creative, result-oriented bilingual (English/Spanish) professional
with a proven track record of leading successful multilingual
marketing and advertising programs, contributing millions in
incremental revenue. Possesses strong analytical, leadership,
management and communication skills with over 10 years
experience. Expertise in branding, promotions, product marketing,
product management, advertising, and brand management
EXPERIENCE:
METAmigo, LLC, Atlanta, Georgia
October 2007 – Present (Self-Employed)
- Created multi-channel marketing programs, including the
development of multilingual websites and online stores. Example:
www.cetpa.org (website for a drug rehabilitation center.
- Wrote and published a book: Thin (Inside): A Handbook for the
Understanding of Weight-Challenged Individuals.
- Host of a weekly radio show: METAmigoTalk
AT&T, Atlanta, Georgia
April 2003 –July 2007; Telecommunications / Multi-Billion /
100,000+ Employees.
Left due to: AT&T moved the Advertising Department to Texas
and the Georgia Advertising Department (27 of us) were provided
a severance package.
Positions Held:
Associate Director (AT&T) of Advertising: Competitive Acquisition
& Hispanic Market (2005-2007)
Product Manager for BellSouth.com (2004-2005)
Advertising Manager for BellSouth.com (2003)
- Managed employees and agencies in the strategy and
development of advertising materials (bilingual and English-only)
for the BellSouth/AT&T Retention Program, including: TV, Radio,
Newspaper, Magazine, E-mail Campaigns, and Online Banners.
Programs generated between a 6-10% increase in revenue.
- Managed employees and agencies in the strategy, development
and deployment of a customer “Winback” program, including direct
mail (100,000 pieces a week) and e-mail programs. This generated
thousands of new customers and 6% in incremental revenue.
- Managed budgets up to $50 million among several advertising
agencies
- Managed the research of multicultural markets: Latinos, African
American, and Asian.
- Responsible for developing program reports for upper
management that explained results & possible trends.
Polygon Enterprises, Inc., Weston, Florida
June 2000 - April 2002; Software Development / Multi-
Million / 100+ Employees/Contractors.
Left due to: Owner closed company; I moved to Atlanta, Georgia.
Position Held:
Director – Marketing Services and Operations (2000-2002)
- Created the strategic direction of Polygon Enterprises by
supervising over twelve direct reports in the following areas:
Marketing Communications, Creative Services, Online Innovations,
and Graphic Services.
- Marketing: Managed creative development and brand
communications, including marketing campaigns, promotions,
media plans, corporate and client's website design and content,
collateral materials, press releases, contests, brand alliances,
trademarks, and consumer/trade advertisements.
- Human Resources: Managed the development of the following
corporate items - performance appraisals, salary matrix, bonus
programs, and internal corporate employee programs (including
the employee benefits programs, motivation and recognition
programs, and training/development programs).
Royal Caribbean International, Miami, Florida
July 1989 - June 2000; Travel & Tourism / Multi-Billion /
3,000+ Shoreside Employees.
Left due to: Challenging opportunity at Polygon Enterprises, Inc.
Positions Held:
Account Manager – Partnerships/Promotions (1995-2000)
Account Executive – National Accounts (1993-1995)
Quality Assurance Analyst – Sales and Passenger Relations (1991-
1993)
Manpower Specialist – Passenger Services (1989-1991)
- Managed the development of all creative for promotional alliance
campaigns with companies including: The Coca-Cola Company,
American Express, Korbel, AT&T, First USA, Visa USA, Kodak,
E*Trade, Nissan, Johnny Rockets, Sharper Image, Universal
Studios, PGA TOUR, Hard Rock Café, Alamo, and American
Airlines. This resulted in an additional $8 Million Dollars in
promotional funds directly from our partners and for one of our
destinations, over a 10% increase in cabins sold.
- Co-managed the development and introduction of a 30-event
“Virtual Truck” tour for the introduction of our new vessels. Proved
very successful in the introduction of the biggest ship in the world
at the time.
- Managed the development and corporate introduction (to over 2k
shore-side employees) of a marketing guide that detailed our
Brand Voice, designed to define the brand for corporate
employees, advertising agencies, travel agencies, and partners.
- Developed marketing programs with seven top-producing
national accounts (travel agencies) which resulted in an increase of
over $30 million in revenue.
EDUCATION:
Florida International University, Miami, FL
- B.S. in Advertising, School of Communication
- Minor in Marketing, School of Business
LANGUAGES:
Fluent in English and Spanish (Español).
